A new kind of AI bot takes over the web
undefined 12, 2025
AI tools like ChatGPT are quickly replacing traditional Google searches, sparking a surge in bot traffic that’s quietly transforming the internet. A new report shows bots that retrieve real-time content for AI responses grew 49% in early 2025. These bots “read” far more than humans ever could — often without permission. While some publishers are striking licensing deals, most AI scrapes still go unpaid, challenging media sites to adapt to a future where AI, not people, is their primary audience.
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