DOJ claims Google has “trifecta of monopolies” on Day 1 of ad tech trial
undefined 10, 2024
The DOJ's monopoly trial against Google focuses on its dominance in ad tech, accusing the company of stifling competition and taking 30% of ad revenue. The DOJ seeks the breakup of Google’s Ad Manager to restore competition, with major publishers set to testify. Google argues its services are effective and warns that a breakup could harm small businesses. The trial could have severe consequences, possibly leading to further litigation and billions in losses for Google.
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