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How do you solve a problem like Elon?

undefined 30, 2024

How do you solve a problem like Elon? (16 min)

Source: nyt

Last year, Linda Yaccarino, X's CEO, attempted to boost the platform's ad revenue by bringing former CNN anchor Don Lemon onboard for a new show. Despite Musk agreeing to be Lemon's first guest, the interview turned contentious, leading to Lemon's contract being canceled the next day. Yaccarino's efforts to stabilize X’s ad business are frequently undermined by Musk’s erratic behavior, such as his controversial public statements and disregard for advertiser concerns. Despite the challenges, Yaccarino remains committed to her role, striving to navigate and salvage X’s business amidst ongoing turmoil.

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