Instagram lowering quality of less viewed videos 'alarming' creators
undefined 30, 2024
Instagram’s admission that it reduces video quality for older, less-viewed content has upset creators. Instagram head Adam Mosseri confirmed a "quality bias" for popular videos, aiming to save on storage costs by downgrading less-engaged content and upgrading quality if views increase. Creators argue this is unfair, as it disadvantages emerging creators, giving established ones an edge. Social media expert Matt Navarra noted it contradicts Instagram’s promise of equal exposure for all creators, but Mosseri insists most users value content over resolution. Instagram’s prior shifts toward video have also faced pushback.
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