Instagram will award top creators with a gold ring. But no cash
undefined 7, 2025
Instagram has launched a new “Rings” award, giving 25 creators a gold ring and profile badge, but no cash. Winners, chosen by a panel including Adam Mosseri, Spike Lee, Marc Jacobs, and Marques Brownlee, can also customize their profiles. The move follows the end of Meta’s creator bonuses and a 52% drop in brand deals, raising questions about support for creators. While rivals like YouTube share ad revenue, Instagram’s award is seen as symbolic recognition in a tougher creator economy.
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