The fate of Google’s ad tech monopoly is now in a judge’s hands
undefined 25, 2025
Judge Brinkema heard closing arguments in the U.S. case on how to remedy Google’s ad tech monopoly and will rule next year. The DOJ wants Google to spin off its ad exchange and share more data; Google offers narrower behavioral changes. Brinkema questioned whether a breakup would take too long in a fast-moving industry. A breakup could reshape Google’s multitrillion-dollar business and mark the first major tech divestiture of the internet era.
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